Fresh Address

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          In The News
           
           
          December 30, 2008
          "Of Drivable Airplanes, Hair-Raising, OLPC, Card-Counting, Black Silicon, & More: New England’s Top Innovation Stories of 2008"
          xconomy
          What did the New England innovation community devote itself to, struggle with, and just plain obsess over in 2008? ...the real story behind the movie 21 was among the top picks...
          December 16, 2008
          "Capturing Invalid E-mail Addresses? Maybe It’s Your Site"
          Multichannel Merchant
          by Tim Parry
          The e-mail address you have for your customer may be incorrect--even if the customer is entering it into your database himself. There are a few ways to ensure at the point of entry that the address is correct, but what works best? Austin Bliss, president of e-mail marketer FreshAddress, outlined his preferences and dislikes last week at the NCDM show...
          December 10, 2008
          "Live from NCDM: The Pros and Cons of Going Postal to Get E-Mail Address Updates"
          Multichannel Merchant
          When you lose e-mail contact with a customer who had previously opted in to receive messages from you, there’s a few ways to try and win them back. Here’s a few suggestions from FreshAddress client, Upromise...
          November 26, 2008
          "FreshAddress Acquires E-mail Change of Address Business"
          Newton TAB
          FreshAddress, a Newton-based provider of permission-based email change of address services, has signed an agreement to purchase Return Path's ECOA business...
          November 03, 2008
          "FreshAddress and Return Path's ECOA Join Forces"
          DestinationCRM.com
          While the FreshAddress/Return Path deal seems to signify a focus on vendor specialization, there's a push toward consolidation in the market...
          October 31, 2008
          "FreshAddress acquires Return Path's e-mail change of address business"
          DMNews
          by Dianna Dilworth
          FreshAddress, an e-mail change of address services firm, has signed an agreement to purchase Return Path's ECOA business in an undisclosed deal, a move to create a centralized database of consumer e-mail address updates...
          October 31, 2008
          "FreshAddress Acquires E-mail Change of Address Assets from Return Path"
          BtoB Magazine
          by Chris Hosford
          FreshAddress, a provider of permission-based e-mail change of address services, has signed an agreement to acquire those services from competitor Return Path...
          October 31, 2008
          "FreshAddress Buys E-mail Address-Change Service From Rival Return Path"
          Internet Retailer
          FreshAddress Inc. announced yesterday a deal to buy the e-mail updating service from rival Return Path. The deal combines the two leading e-mail change of address services, says Bill Kaplan, CEO of FreshAddress...
          October 30, 2008
          "FreshAddress Acquires Email Change of Address (ECOA) Business Unit from Return Path"
          SmartBrief
          Acquisition consolidates worldwide email change of address services under one roof...
          October 30, 2008
          "FreshAddress Acquires Return Path's ECOA Unit"
          DIRECT
          E-mail appending firm FreshAddress announced today it has signed an agreement to purchase deliverability concern Return Path’s e-mail change of address business....
          October 30, 2008
          "FreshAddress Acquires Email Change of Address (ECOA) Business Unit from Return Path"
          Target Marketing
          FreshAddress acquisition of Return Path ECOA business consolidates worldwide email change of address services under one roof....
          October 28, 2008
          "The Secret to E-mail Success: No 'Garbage In; Garbage Out'"
          DMNews Essential Marketing Guide
          by Jodi Baier, Marketing Manager, FreshAddress
          Jodi contributes insights related to the importance of continuously updating email lists and improving email validation (p.45)...
          October 21, 2008
          "'Tis the Season for Nonprofits: Prepare Your E-mail Database for Holiday Fundraising"
          DMNews
          by Rita Allen, Manager Nonprofit Group, FreshAddress
          Does your nonprofit have low response rates? High bounce rates? Spam complaints? Is your organization at risk of being blacklisted by major ISPs? If you answered “yes” to any of these questions, consider this the season to clean your data...
          September 18, 2008
          "Stat Source"
          Retail Email Blog
          Stat: The typical Internet retailer who emails its house list loses almost $7 million per year in net revenues due to invalid email entry on their websites, per a recent FreshAddress study...
          September 07, 2008
          "UNT Launches Six Degrees Campaign to Reconnect With Alumni, Friends
          North Texas e-News
          According to reports from Mass.-based FreshAddress, which holds patents for e-mail change-of-address technology, 30 percent of the U.S. population creates a new e-mail address each year...
          September 04, 2008
          "Avoid Stupid E-Mail Tricks"
          BtoB Magazine
          There are also some good commercial services that look for dead domains or addresses that don’t exist. FreshAddress is one such service...
          August 26, 2008
          "Shop.org Summit Hosts E-commerce Experts"
          National Jeweler Network
          E-commerce experts, including Austin Bliss of FreshAddress, will discuss and review the effectiveness of Website strategies during "Critic's Corner" sessions at Shop.org's Annual Summit...
          August 21, 2008
          "The Dummies Prove a Point"
          MarketingProfs
          How well does your subscription process handle improperly entered—or clearly malicious—email addresses? If the findings presented in a whitepaper by FreshAddress are any indication, the answer might be: not so well...
          August 05, 2008
          "Getting in the Inbox"
          WebProNews
          No one likes to be rejected, especially when it means your business is being rejected too. Austin Bliss of FreshAddress discusses problems with email deliverability and how to overcome it. Check out Austin’s advice in his WPN interview with Mike McDonald...
          August 01, 2008
          "Luck is for Losers"
          INC Magazine
          By Leigh Buchanan
          What Bill Kaplan is accomplishing at FreshAddress draws on skills he mastered while running the MIT Blackjack teams. In this feature article, Kaplan explains his approach to business, based on 15 years of winning at blackjack…
          July 17, 2008
          "Study: E-mail registration errors costly for marketers"
          BtoB Magazine
          FreshAddress Inc., an e-mail database services provider, last week released its 2008 study assessing top e-tailers’ ability to catch e-mail registration errors....
          July 11, 2008
          "Study highlights importance of email validation systems for businesses"
          Business Strata
          According to FreshAddress, failure to block invalid emails during the registration process may mean that businesses are wasting their marketing budget on sending email marketing to non-existent destinations...
          June 12, 2008
          "Live from DMDNY: Tips for Building Your E-mail List"
          Multichannel Merchant
          What’s the best way to build your e-mail list? “Ask!” says Austin Bliss, president of e-mail database service company FreshAddress...
          June 11, 2008
          "Real-Time Email Address Validation: Build or Buy?"
          CFO.com
          by Bill Kaplan, CEO, and Jodi Baier, Marketing Manager, FreshAddress
          Marketing and IT have spent countless hours on an email campaign and they're ready to let it fly. But are they? What's the surest, most cost-effective way to optimize landing pages with real-time email validation to verify and spell-check email entries? Build or buy?...
          June 10, 2008
          "FreshAddress Study Confirms Email Registration Errors Are Costing E-Tailers Millions"
          Internet Retailer
          When consumers enter invalid emails at the point of registration, e-tailers’ bottom line suffers; email address validation services are key to success...
          June 01, 2008
          "E-Appending Done Right"
          Multichannel Merchant
          Ken Magill delves into email appending, admitting it can be a great way to grow an e-mail list and spur postal customers into multichannel buying if done right. It simply takes some careful planning and a good vendor....
          June 01, 2008
          "Bloomingdale's to bag By Mail books"
          Multichannel Merchant
          Bill Kaplan, CEO of e-mail service provider FreshAddress, says the shift of its direct-to-consumer business to the Bloomingdale's Website is a sign of things to come in the industry...
          May 27, 2008
          "Why I’m Not Blogging From the Email Insider Summit"
          MediaPost's Email Insider
          Email Diva, Melinda Krueger, reports on some key key takeaways from The Insider Summit, including how Fresh Address can update email addresses even when the physical address is unknown...
          May 01, 2008
          "E-mail Appending Examined"
          Target Marketing
          Dave Fallon, Internet marketing strategist at L-com Connectivity Products, recently partnered with FreshAddress and achieved a 22% lift in response to his company’s e-mail programs. Fallon discusses who should consider e-mail appending, best practices for choosing a provider, and appending etiquette...
          April 27, 2008
          "MIT Takes Harvard to School"
          Boston Globe
          Bill Kaplan, CEO of FreshAddress, leads a seminar at Harvard University designed to get students thinking about taking risks in business and beyond...
          April 24, 2008
          Kaplan, Muse of Film `21,' Uses Blackjack Theory at Work"
          Bloomberg
          Bill Kaplan, CEO of FreshAddress Inc., and a co-founder of the blackjack team upon which the recent movie "21'' was based, talks with Bloomberg's Tom Keene about the film, parallels between his life and the movie, and the application of blackjack game theory in business...
          April 23, 2008
          "Live Interview With Bill Kaplan, CEO of FreshAddress"
          WCVB-TV Boston
          NewsCenter 5's Ed Harding chatted with Bill Kaplan, CEO of FreshAddress, about his role in the MIT Blackjack Team, which inspired the new hit movie, “21”...
          April 11, 2008
          "Bringing Down the House" with Bill Kaplan
          NECN
          A live interview with Bill Kaplan, FreshAddress CEO and founder / leader of the MIT Blackjack Team that inspired the New York Times best-seller "Bringing Down the House" and the new hit movie, "21"...
          April 06, 2008
          First Monday Briefing: 5 Questions
          ABC News.com
          An interview by Del Jones, USA TODAY, with Bill Kaplan, CEO of FreshAddress...
          April 06, 2008
          First Monday Briefing: 5 Questions
          USA Today
          An interview by Del Jones, USA TODAY, with Bill Kaplan, CEO of FreshAddress...
          April 06, 2008
          "House of Cards"
          Boston Globe
          By Drake Bennett
          An in-depth look at the 2002 nonfiction bestseller Bringing Down the House, the crowd-pleasing, albeit embellished, story of the MIT Blackjack Team co-founded by FreshAddress CEO Bill Kaplan...