White Papers
Not sure what to look for when evaluating email appending vendors? This document presents some key criteria to consider when selecting a company to handle your customer list. (381 words)
With substantial amounts of money being spent on email marketing, internet retailers risk losing millions of dollars by populating their email databases with bad data. FreshAddress, Inc.conducted a study of fifty top e-tailers’ ability to catch email registration errors. The objective of the study was to determine which of these highly-trafficked, well-known brands with substantial revenues tied directly to email marketing campaigns were employing effective practices when collecting customer email addresses on their websites... (2,132 words)
You’ve spent countless hours working on your email campaign and you’re ready to let it fly. But are you? How many of the resulting online email registrations for which you’ve worked so hard and paid so much will contain typos or, worse yet, malicious email addresses? Don’t ignore the last step: optimizing your landing pages with real-time email validation to verify and spell-check email entries. But what’s the surest, most cost-effective way to implement this solution? Build or buy?... (1,829 words)