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Articles covering anything to do with email and email address intelligence
Understanding the full impact of low-quality leads on your organization — and actionable strategies to address the issue.
Explore actionable strategies to elevate your omnichannel approach. Accurate data, tailored interactions, and cutting-edge technology drive customer satisfaction and loyalty.
Delve into the mechanics of risk scores, their strategic benefits, and the edge they provide in today’s high-stakes fraud prevention environment.
Explore essential techniques for executing impactful re-engagement campaigns with the insights to rekindle interest among inactive customers and maximize marketing ROI.
Unlock the potential of your data. Learn how understanding customer behavior and leveraging insights can optimize your website, increase conversions, and build lasting relationships with your audience.
Fraud is constantly evolving, and just when you think you’ve seen it all, something new comes along to raise the stakes. As we start 2025, Hyper-Disposable Domains are making waves, and not in a good way.
When leveraged effectively, email data transforms programmatic advertising from broad strokes to razor-sharp precision.
Set to take effect Jan 27, 2025. These changes close the “lead generator loophole" that allowed robocalls and texts based on vague or bundled consent, marking a significant shift for marketers and lead generators relying on phone outreach.
Retail fraud - including coupon abuse, loyalty fraud, and fake reviews - poses a significant threat to revenue and customer trust. Retailers need to protect their promotions, programs, and reputation.
Is brand loyalty dead? Not quite - it's evolving. Discover how values, personalization, and community are reshaping loyalty and learn actionable strategies to engage modern consumers in a world of endless choices.
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Payments
Technology Platforms
Tourism and Hospitality