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Articles covering anything to do with email and email address intelligence
Set to take effect Jan 27, 2025. These changes close the “lead generator loophole" that allowed robocalls and texts based on vague or bundled consent, marking a significant shift for marketers and lead generators relying on phone outreach.
Retail fraud - including coupon abuse, loyalty fraud, and fake reviews - poses a significant threat to revenue and customer trust. Retailers need to protect their promotions, programs, and reputation.
Is brand loyalty dead? Not quite - it's evolving. Discover how values, personalization, and community are reshaping loyalty and learn actionable strategies to engage modern consumers in a world of endless choices.
Beyond user privacy, this shift introduces key implications for digital marketing and fraud prevention as Google, alongside Apple, bolsters the tools for safeguarding email addresses.
Year-end campaigns can significantly boost revenue — however, achieving long-term success requires a much deeper understanding. To stay competitive, ecommerce businesses need to bring data to the forefront of their strategy.
Email marketing remains one of the best tools for connecting with your audience and driving sales, especially when the holiday season turns up the heat.
How do you expand your customer base without compromising your brand’s integrity? The answer lies in optimizing customer acquisition costs (CAC) — a process that blends strategy, data, and customer-centric innovation.
Things like coupon abuse, loyalty program fraud, and multiple accounts are increasingly undermining promotional strategies and costing businesses hundreds of millions annually.
When it comes to lead generation, the last thing you want is leads that feel like they’re in an identity crisis. Unfortunately, that’s often the case. If you don’t know who leads are, it can spell disaster for growth.
There’s a shift underway reshaping retail. It’s about building trust, using technology responsibly, and ensuring data privacy. For eCommerce, this means integrating tech to foster trust and deliver meaningful customer experiences.
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