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Articles covering anything to do with email and email address intelligence
Things like coupon abuse, loyalty program fraud, and multiple accounts are increasingly undermining promotional strategies and costing businesses hundreds of millions annually.
When it comes to lead generation, the last thing you want is leads that feel like they’re in an identity crisis. Unfortunately, that’s often the case. If you don’t know who leads are, it can spell disaster for growth.
There’s a shift underway reshaping retail. It’s about building trust, using technology responsibly, and ensuring data privacy. For eCommerce, this means integrating tech to foster trust and deliver meaningful customer experiences.
Are you tired of chasing unqualified prospects, leaving your pipeline dry and efforts wasted? Imagine a scenario where leads are laser-focused, brimming with genuine buying intent, and ready to engage. That scenario is within reach.
Email marketing remains a cornerstone of effective business communication. However, crafting messages that reach the inbox and achieve their intended impact involves more than just compelling content and engaging visuals.
With so many companies utilizing customer data to better target their approach and plan for future success, staying competitive means leveraging data in new and innovative ways. See why first-party data is becoming more important and strategies to succeed.
For businesses that heavily rely on email for marketing and customer engagement, ensuring the accuracy and effectiveness of your email lists is crucial. Without verified email addresses, marketers have a high risk of poor campaign performance.
Creating a seamless omnichannel customer experience is pivotal for businesses aiming to build customer loyalty. Modern consumers expect consistent, personalized, and highly responsive interaction with brands across multiple platforms.
Effective identity resolution stands as a cornerstone for any business aiming to unlock customer insights and forge meaningful connections. This capability allows businesses to create a unified customer view, optimizing marketing strategies and engagement in a data-driven world.
In today's competitive marketplace, understanding and enhancing Customer Lifetime Value (CLV) is pivotal for sustained business success. Explore effective strategies transforming how companies interact with customers, optimize marketing efforts, and achieve better ROI.
Building a robust email list is not merely about accumulation, it’s about gathering a targeted audience that is engaged and likely to respond. In this guide, we provide insights into building a valuable email list that grows and converts.
In the digital age, where online presence is paramount for businesses, the rise of automation has introduced opportunities and challenges. Among these challenges are bot accounts, automated programs designed to perform tasks on digital platforms.
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Technology Platforms
Tourism and Hospitality