Email Verification

Maximize Digital Engagement with the Power of Email Verification

Email verification is a crucial step in ensuring your digital communication reaches valid and active recipients. Undeliverable and harmful addresses can lead to ISP blocking and 3rd party blacklisting. Even something as innocent as a typo on a registration form can mean a lost opportunity to connect with a valuable customer. Use our email verification service to clean your email lists and eliminate these threats.

AtData’s email verification leads the industry in accuracy, security, speed, and ease of use. Continuously improved for over 20 years and billions of email addresses processed, there’s no better choice for your email data quality needs. Boost success by lowering bounce rates, improving sender reputation and deliverability, and ensuring data integrity.

AtData’s Email Verification Solutions

SafeToSend® Email Verification

SafeToSend emails are 100% guaranteed safe, deliverable addresses to drive higher engagement rates. Continuously improved for over 20 years with billions processed, there’s no better choice for your data quality needs.

• Prevent bad data from entering or existing within your system by checking and correcting at any point in the data cycle.
• Catch and correct problematic addresses at any point in the journey from registration or ingestion, within your CRM or CDP, and prior to activation.
• Protect the reputation of your IPs and sending infrastructure by conducting manual or regular checks of your existing data.
• Be confident that you are targeting 100% SafeToSend email addresses.

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List Guard®

List Guard provides organizations a safety net by regularly monitoring their previously SafeToSend lists for toxic email addresses that can negatively impact email marketing programs and omnichannel targeting efforts.

• List Guard provides an “always-on” monitoring solution that identifies email addresses that have become problematic over time and can threaten the success of an organization’s digital marketing campaigns.
• It leverages industry-leading email hygiene technology based on approximately 2 billion monthly email activity signals across its proprietary network.
• In addition, List Guard taps into AtData’s AI-based machine learning models that analyze signal patterns that quickly and automatically detect malicious domain and email behavior.

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Understanding the Importance of Email Verification

Email verification ensures that the email addresses on your list are linked to active, reachable inboxes. It’s vital not only for avoiding bounced emails but also for preserving your sender reputation, improving engagement rates, and guaranteeing your messages reach their intended audience.

Reduce Email Bounce Rates

Maintaining a strong sender reputation is essential to avoid emails being marked as spam due to a high bounce rate. Implementing email verification processes can reduce bounces, improving message deliverability and overall campaign effectiveness.

Engage With Real, Interested Users

Accurate engagement metrics, driven by verified emails, lead to more reliable open and click-through rates, essential for assessing campaign success, while targeted marketing ensures engagement with genuinely interested individuals, ultimately boosting conversion rates and optimizing marketing resource utilization.

Cut Down on Costs

Reducing sending volume eliminates waste by avoiding targeting invalid addresses, lowering costs on platforms charging based on volume, and improving resource allocation, enabling a more effective use of your marketing budget towards verified and engaged audience segments.

Ensure Compliance with Data Integrity

Following regulations is helped with a verified list, demonstrating respect for data privacy and user consent. Reach the right audience with verified data and avoid getting blacklisted.

Industries That Benefit From Email Verification

Email verification is universally valuable, but businesses with sensitive customer data and specific communication needs can particularly benefit from it. Below are some business types that stand to gain the most from robust email verification processes.

• E-Commerce Platforms

  Minimizing cart abandonment is achieved by ensuring promotional emails reach the inbox, benefiting e-commerce businesses, while verified email lists enhance customer experience through timely and accurate communication regarding orders and promotions.

• B2B Companies

  In B2B, where sales cycles are longer, accurate emails are essential for effective lead nurturing. Building and maintaining professional relationships and trust also depend on clear and reliable communication.

• Subscription-Based Services

  Effective email communication is vital for services reliant on renewals and user engagement. Ensuring the successful delivery of renewal notification emails to subscribers not only secures renewals but also guarantees that regular updates, newsletters, and other engagement tactics reach active users, fostering continued interaction and loyalty.

• Financial Institutions

  By implementing verification processes, organizations can proactively mitigate fraud risks and enhance security measures. This additional layer of protection helps safeguard sensitive information and prevents unauthorized account access, ultimately bolstering trust and confidence among users and customers.

• Educational Institutions and Nonprofits

  Reliable email delivery is essential for community engagement, ensuring ongoing support from members, volunteers, and stakeholders. Verified emails also enhance fundraising and awareness campaign success by reaching a wider, engaged audience, amplifying the impact of these initiatives.

• Healthcare Providers

  Effective patient communication relies on dependable channels for appointment scheduling, sharing test results, and providing health updates. Email verification helps protect sensitive patient information and ensures compliance with healthcare data standards, enhancing data confidentiality and security.

The Email Verification Process

• Syntax Check: Ensures that email addresses are formatted correctly, which is a basic yet crucial step in email verification.
• Domain Validation: Confirms that the domain part of the email address is valid and capable of receiving emails. This includes checking for typos in domain names, which is common.
• Mailbox Existence Check: Involves SMTP verification to ensure that the email address has an associated inbox that can receive messages.
• Catch-All Account Detection: Identifies domains that are set to receive all emails sent to them, regardless of the specific address. This is important for understanding the quality of the email address.
• Role-Based Account Separation: Separates generic or group email addresses (like info@, support@) from individual ones, as these can affect engagement and personalization strategies.
• Temporary and Disposable Email Identification: Identifies email addresses that are likely to be temporary or disposable, which is important for maintaining a clean and engaged email list.
• Spam Trap and Abuse Risk Assessment: Avoid sending emails to addresses that are known spam traps or have a history of marking emails as spam, which is crucial for maintaining sender reputation.

AtData Key Features for Email Verification

• Comprehensive Email Validation

  AtData’s SafeToSend® service goes beyond simple email verification. It corrects errors, ensuring that email addresses are not just valid, but also accurate. This minimizes the chances of sending emails to wrong or non-existent addresses.

• Advanced Technology

  AtData employs cutting-edge machine learning along with extensive email signal analysis. This technology aids in the identification of complex email issues, such as spam traps, which are difficult to detect with traditional validation methods.

• Continuous Monitoring

  List Guard offers ongoing surveillance of your email lists. This is crucial because email addresses and their reputability can change over time. Regular monitoring helps in maintaining a clean and efficient email list.

• Enhanced Campaign Success

  By ensuring the health and quality of your email list, AtData directly contributes to the success of your marketing efforts. A well-maintained list leads to lower bounce rates and higher engagement, crucial for effective digital marketing.

• Real-Time Integration

  Our services offer real-time API integration, providing seamless and continuous email address verification, which is vital for businesses needing up-to-date email list hygiene.

• Accuracy and Reliability

  Our accuracy rates speak for themselves and will ensure your list is properly cleaned and maintained. With advanced error detection capabilities, we identify and correct a range of email address issues, enhancing the overall reliability of your email list.

• Speed and Efficiency

  Perform real-time verification, during the email collection processes like sign-up forms. This maintains the cleanliness of your list right from the start. Additionally, we can bulk process your database to start with a clean slate.

• Integration and Compatibility

  Seamlessly integrate AtData with your current email marketing software or CRM systems, ensuring smooth operation. Our compatibility with various platforms and email service providers is crucial for your operations.

• Customer Support and Resources

  Our accessible and responsive customer support is ready to resolve issues or answer queries.

Best Practices for Email List Verification

• Regular Cleaning Schedule

  Engage in routine verification by cleaning your email list regularly to eliminate invalid or inactive addresses, with a cleaning frequency that corresponds to your needs. Stay ahead by proactively addressing deliverability issues ensuring consistent cleanliness of your email list.

• Verify at Point of Capture

  Implement real-time verification in your sign-up forms to capture only valid email addresses initially. Enhance list quality by adopting a double opt-in process, where new subscribers confirm their email addresses, securing an engaged and verified audience.

• Understand Email List Segmentation

  Use segmentation to divide your email list based on subscriber behavior, preferences, and engagement levels, enabling tailored communication for diverse audience segments. Continually evaluate these segments to refine targeting and personalize content, improving engagement rates and reducing opt-outs.

• Maintain a Healthy Sender Reputation

  Set up feedback loops with Internet Service Providers (ISPs) to identify and address instances where emails are marked as spam, thereby cleaning your list. Maintain a healthy sender reputation by consistently engaging with your audience with messaging that resonates with the individual.

• Educate Your Audience

  Inform subscribers about the benefits of providing a valid email address, like receiving personalized offers and exclusive content. Ensure an easy process for subscribers to update their email preferences or unsubscribe, supporting their desire to control communications.

Measuring the Impact of Email Verification

• Bounce Rate Reduction

  To gauge the effectiveness of email verification, compare bounce rates before and after implementation. Additionally, monitor long-term trends in bounce rates to ensure ongoing list health.

• Deliverability and Open Rates

  Focus on increased inbox placement through higher deliverability rates, leading to improved open rates. Use A/B testing to quantify the impact of email verification on different segments.

• Engagement and Conversion Rates

  Expect higher engagement with emails and increased conversions by reaching a more engaged audience. Measure conversion rates to assess the impact on your overall performance.

• ROI Analysis

  Analyze cost savings resulting from reduced sending and better targeting after email verification. Quantify revenue attributed to email marketing and calculate the ROI, accounting for the contribution of a verified list.

• Subscriber Growth and List Decay

  Track list growth rates accurately with a verification system, and actively manage the decay rate of your email list by identifying inactive addresses and outdated contacts.