Fuel Custom Fraud Models

Fraud Prevention Should Grow with You

Fraud isn’t a problem you solve once. As your business scales, the risks change. What worked when you were processing a few hundred transactions a month may not hold up when you’re handling thousands.

And fraud doesn’t wear the same mask for long. As soon as one tactic stops working, fraudsters switch things up—new identities, new strategies, new ways to slip through the cracks.

That’s why fraud prevention can’t be static. It needs to evolve just as fast.

AtData’s email address intelligence helps your business adapt in real time, layering in email activity, domain reputation, and risk scoring to catch fraud’s latest disguise— without making life harder for real customers.

Building a Smarter Fraud Model

A growing e-commerce company starts out with basic fraud filters—flagging transactions from high-risk geographies and blocking known bad IP addresses. At first, that’s enough. But as sales pick up, fraudsters get more creative.

Stopping Obvious Threats

At first, most fraud attempts are easy to spot—high-value orders from flagged locations, mismatched billing and shipping addresses, or card testing patterns. The company sets up basic rules to block these, reducing chargebacks.

How AtData Helps:

• Email validation with SafeToSend® ensures orders aren’t linked to invalid or disposable emails.
• Domain reputation checks flag email addresses created with providers commonly used for fraud.

Fraud Gets Smarter

Fraudsters pivot. Instead of using throwaway emails, they create more convincing profiles: aging accounts, mixing in small purchases before big ones, and using more legitimate-looking domains. Chargebacks creep up again.

How AtData Helps:

• Email activity tracking identifies whether an email has an established history or was created recently.
• Behavioral patterns analyze engagement across multiple channels, detecting inconsistencies that indicate fraud.

Fine-Tuning for Growth

Now processing thousands of transactions daily, the company needs a fraud model that adapts automatically—catching risky behavior before it leads to lost revenue but without slowing down good customers.

How AtData Helps:

• Real-time risk scoring allows fraud teams to assign appropriate fraud review levels based on email history and engagement.
• Continuous data enrichment ensures fraud models stay up to date as new threats emerge.

By integrating email address intelligence at every stage, your business doesn’t just react to fraud, you get ahead of it.

Fraud Prevention That Works with Your Systems, Not Against Them

A rigid fraud model does more harm than good. It blocks too many good customers, increases cart abandonment, and frustrates real buyers.

AtData’s fraud intelligence is designed to work with your existing fraud stack, whether you’re using rule-based decisioning, machine learning models, or a mix of both.

With our seamless API integration, you can:

• Improve fraud detection without manual reviews.
• Feed real-time email risk signals into existing fraud scoring models.
• Refine fraud prevention strategies over time based on accurate data.

Because fraud detection should be smarter, not just stricter.

Why AtData?

• Industry-leading email address intelligence: Billions of email activity signals processed every month.
• Real-time fraud detection: Immediate risk scoring for every email address.
• Seamless integration: Works with existing fraud prevention models.

Your fraud strategy should evolve with you. Fraud prevention isn’t only about stopping today’s threats, it’s about being ready for tomorrow’s.  Make sure your fraud strategy grows with your business. With AtData’s email address intelligence, you can adapt to new risks in real time while keeping trusted customers moving seamlessly.